Whether your brand is grabbing headlines, making its mark within article paragraphs, or earning casual mentions, Wizikey is dedicated to bringing your media journey to the forefront. Understanding how stories are classified is essential because each piece of coverage represents an opportunity for your brand to shine, be celebrated, and be shared widely. Here’s a glimpse into how we classify stories at Wizikey to ensure your brand gets the recognition it deserves.

We carefully consider several key aspects when classifying stories as feature stories, industry stories, or passing mentions.

Headline dominance often signifies prime visibility and immediate attention-grabbing potential right from the outset. Similarly, brand presence in the article body indicates substantial coverage and underscores your brand’s impact in the media landscape. 

Access news type for all your stories with Wizikey’s Smart News Feed. You can filter stories based based on the type and view the Share of Voice section, where news items are tagged with their respective types.

Happy analyzing, and here’s to smarter, more efficient PR!