Do you find it challenging to understand your company’s position in the media landscape? Do you want to find out your competitors’ narratives and share of voice? Wouldn’t you like to have this information when you drive your PR campaigns? We bet you could use some real-time data to support critical decision making and help in crafting stories with a positive impact.
The media is a powerful tool and any negative or positive news has a direct impact on brand reputation. The evolving media landscape needs tailored and comprehensive strategies to earn media recognition. To maintain a consistently positive brand image and credibility, organizations will need to embrace the changing industry landscape and rise up by keeping track of where they stand along with their competitors, events that they missed out on, narratives that they could have capitalized on, different types of media placements, and the endless stories they can be part of.
Fortunately, we are in a world where Wizikey exists. We enable you to keep up with your own as well as your competitors’ media landscape.
Use Wizikey to monitor the landscape
Data is at the heart and soul of everything we do here at Wizikey. We help organizations better strategize their PR campaigns. Our AI driven data analytics gives a better understanding of the needs and demands of target audiences with instant insights. Not only will you be able to keep up with the transformed landscape, but you will also be able to quickly identify new trends and adapt to the changing dynamics.
Wizikey’s dashboard provides you a real-time picture of your share of voice in comparison with your direct, indirect, or aspirational competitors by enabling you to create a landscape of your choice.
Create your landscape
You can monitor and measure your brand against five other competitors once you have created the landscape. The results will reflect via Brand Share of Voice in the trends section and analytics in the dashboard.
As soon as you land on Wizikey’s dashboard page, you will be directed automatically to create a landscape of your choice with your brand keywords and your competition. You can create upto 5 such landscapes. It can be customized based on your requirements.
On the Trends page, the setup tab lets you update your landscape and get a detailed view by filtering your search with related keywords or eliminating keywords. The related and eliminate keywords allows you to refine your search analysis. You can also add different permutations and combinations of brand keywords by clicking on the add keywords tab. For example, Company A, Company A Pvt Limited, etc.
To see your leadership share of voice in the media, visit setup tab and update Leadership Keywords by entering your spokesperson’s name and company’s name in related keywords section
Wizikey’s Trends
Wizikey’s Trends reflects your overall positioning.
The Volumetric trend shows you the number game and tells you what your brand visibility is in comparison to others. In the overall news made by you and your competitors, what your share is.
Brand Share of Voice
This helps you learn about your share of voice in media compared to your competitors. You can also deep dive and see the kinds of articles surrounding you or your competitors. You can also see the journalists writing the articles by clicking on the reporters tab.
Shared of Voice Trend: This breaks down your analysis on a monthly basis and helps to see your representation in the media over a period of time.
News Volume Trend: It provides a week by week analysis by enabling you see who peaked and what. You can also deselect all and see the trends of your brand alone.
Leadership Share of Voice: This allows you to see your spokesperson’s or founder’s visibility. It gives you insight into your competitor’s leadership participation and gives you an understanding of whether they are participating more in industry stories, company announcements, etc. You can evaluate if this is an approach you can take for your spokespersons.
Dashboard: Click the Dashboard option on the left to see an overall view (share of voice) of your brand and the highs and lows in the form of a graphical representation.
Newscount: This gives you the number of news your brand appeared in a specific amount of time.
The Volumetric trend gives you an insight on the positioning, narratives, and helps you plan your brand positioning. We also have a News Analysis tab that gives you a deep insight into the quality of news. Similarly, Narrative Analysis enables you to see how you are performing in certain keywords and attributes, and Press analytics tells you how many unique journalists you are reaching every month and real-time insight into the media placements.
Conclusion
It is impossible for any organization to function in a vacuum. Understanding and knowing about the media landscape of your competitors as well as your own gives you a competitive edge in the branding battlefield. Whether it is a new product you are launching or a new geography you want to explore, having a platform like Wizikey can provide you with the insights you need to stay ahead, innovative, and agile.