When it comes to PR planning, timing is key. The best way to roll out your PR activities is around specific dates of events. Thus, it is imperative that you are aware of the days of importance to align your PR campaigns. This helps you easily curate cohesive PR campaigns.
October in India comes with a lot of merry days as it marks the entry into the festive season. Wizikey brings you the October calendar to help to ideate and prepare your activities. Let’s take a look at the landmark dates.
World Smile Day (1 October 2021)
It’s true that a smile can make a day better. World Smile Day has been coined to spread positivity and make people feel happier. Through social media platforms, brands can leverage this day to post witty content. They can also launch various campaigns on themes like “What is that one thing about our brand that makes you smile.”
Gandhi Jayanti (2 October 2021)
Gandhi Jayanti marks the birthday of the Father of our Nation- Mahatma Gandhi. With his dominant role in the freedom movement of India, the media takes a deep interest in various discussions around his teachings and the Indian independence journey. In fact, brands also introduce campaigns celebrating his spirit of patriotism as a unifying force.
World Mental Health Day (10 October 2021)
Mental Health Day’s objective is to spread awareness on the issue of mental health. It stresses the importance of acknowledging and supporting the affected people. This year the theme is ‘Mental Health in an Unequal World.’ This is an apt time for brands to engage in conversations around steps and measures to take for a healthy balance in life. Similarly, your leadership can come forward to participate in discussions on mental health and eradicating the taboos around it.
International Day of the Girl Child (11 October 2021)
The Day of Girls focuses on amplifying the voices and rights of girls. Especially with the theme around ‘Digital generation, Our generation,’ companies can evoke conversations on girls’ empowerment. The senior team members can also participate in discussions related to girls’ children in India which resonate with them.
Durga Puja (11-14 October 2021)
Durga Puja is the most awaited festival and is celebrated particularly in Bengal, Assam, and other eastern Indian states. This is a celebration of the victory of Hindu Goddess Durga over the demon king Mahishasura. During this occasion, brands launch various festive season campaigns with attractive offers and schemes. Many brands also weave PR campaigns around topics like women’s power and empowerment.
Dussehra (15 October 2021)
Dussehra marks the end of Navratri. This festival is celebrated as the victory of Lord Rama over Ravana (Inspired by the Hindu mythology Ramayana). Particularly during this season, brands launch campaigns with the narrative of victory of good over evil and the good initiatives various brands are undertaking.
World Food Day (16 October 2021)
World Food Day is celebrated to commemorate the founding date of the United Nations Food and Agriculture Organization in 1945. It is used to spread awareness on the issues of hunger across nations. It aims to ensure the importance of a healthy diet for all. This year it is themed on “Our actions are our future – better production, better nutrition, a better environment, and a better life.” This is a good time for agriculture-specific companies to comment on various industry stories. They can showcase how their work is making a mark in the agriculture industry of India.
Boss Day (16 October 2021)
This day shall be the favorite one for all. Boss Day is celebrated annually to show appreciation to one’s bosses. One can leverage this occasion to throw some light humor posts and campaigns celebrating the bosses. This is also an opportunity to do internal PR in organizations.
Hope this festive season brings lots of opportunities for your brand to pitch interesting PR activities! If you would like to know more on how you can gain an advantage of prominent upcoming events, get in touch with our team at Wizikey.