Imagine you had the ultimate PR calendar of India for 2022? You would be able to plan ahead and stay on top of your game. This year’s PR calendar is packed with tons of actionable insights to set your brand up for success. Our Wizikey team has created a detailed, informative calendar for all professionals. This PR Calendar of India for 2022 will help you schedule your brand’s annual plan even more successfully.
Why is the PR calendar for India in 2022 a MUST?
1. Prepare for launches: Planning your PR campaigns in advance will ensure that you get the word out soon. After all, many magazines work three months ahead. Hence, you can take advantage of that lead time to promote your campaign.
2. Use awareness days and causes: If your business is involved in a cause, it’s important to keep track of scheduled awareness weeks. Subsequently, you can use these opportunities to generate attention.
3. Coordinate with other marketing activities: By planning in advance, you can coordinate your public relations activities with other marketing efforts.
4. Maintain a consistent flow of PR activities: You can build consistent PR activities instead of just one-off events. As a result, it will help you stay visible and enhance your credibility.
Having a PR calendar makes it easier for you to be proactive and less reactive. So, let’s dive into the PR calendar of 2022 India
January 2022
New year Day (1 January 2022)
The first day of the year can be extremely useful for setting the right tone for the rest of the year. Furthermore, this could be an ideal time for coming up with a fresh communication strategy. After all, this is the time when brands revisit plans and map upcoming trends.
World Book Fair (8 to 16 January 2022)
India’s oldest book fair is a great PR opportunity for all publishing houses. You can also establish thought leadership by leveraging this event to launch works authored by C-level executives.
National Tourism Day (25 January 2022)
The Ministry of Tourism designated National Tourism Day for the promotion and development of tourism in India. The news coverage centers around the cultural uniqueness of different parts of India. At the same time, it is a great opportunity for brands in the travel space to do campaigns and share consumer reports.
Republic Day of India (26 January 2022)
The anniversary of the Indian constitution is one of the biggest days in the country. Again, this is one opportunity that no brand in the country misses engaging with their audience with creative campaigns.
Data Privacy Day (28 January 2022)
The purpose of Data Privacy Day is to raise awareness, promote privacy and data protection practices. Most importantly, this day is especially relevant for all internet startups and fintech businesses to associate with the cause of data privacy.
February 2022
World Cancer Day (4 February 2022)
This is a day dedicated to raising awareness about cancer and its prevention. Particularly, brands in health and pharma can fund relevant themes to associate with this day.
Valentine’s Day (14 February 2022)
Valentine’s Day is a day in February when people celebrate love and affection. Brands show their creative powers by doing creative campaigns to get media mileage.
Mobile World Congress (28 February to 3rd March 2022)
Mobile World Congress is the biggest mobile event of the year. It also sees the emergence of the hottest new trends in mobile. In fact, it has the opportunity for tech and mobile brands to participate and gain visibility.
National Science Day (28 February 2022)
National Science Day honors the importance of science and celebrates the ability of science to improve our lives. Specifically, brands can craft stories around how they are making a difference in people’s lives.
March 2022
Employee Appreciation Day (2 March 2022)
For many businesses, Employee Appreciation Day is a good way for brands to share stories of their employees. Further, it is an opportunity to increase awareness around their employer’s support programs.
National Safety Day (4 March 2022)
The fourth of March is observed by the International Labour Organisation as National Safety Day. It is a special occasion meant to spread awareness about safety, especially in sectors not covered by any safety regulations.
International Women’s Day (8 March 2022)
International Women’s Day is a global day celebrating women’s achievements across domains. Accordingly, campaigns usually center around the causes of women’s empowerment. In addition, it is a great opportunity for women-centric brands to stand for the cause.
International Happiness Day (20 March 2022)
Since 2013, the United Nations has celebrated the International Day of Happiness. It was celebrated as a way to recognize the importance of happiness in people’s lives. Interestingly, this is the best time for feel-good campaigns.
World Water Day (22 March 2022)
This day focuses attention on the importance of freshwater and advocating for its sustainable management. Sustainability is a big issue for all businesses to associate with within their narratives.
World TB Day (24 March 2022)
Marked by the World Health Organization (WHO), this day raises awareness about the consequences of TB. It aims to increases efforts to end the global TB epidemic. News ranges from health awareness campaigns to reports about the state of TB in the country.
FinTech India Expo (23-24 March 2022)
FinTech has the potential to change how businesses function, making the dream of digital India a reality. And, this expo allows FinTech leaders and startups to come together. Thereby, paving the way forward towards sustainable growth.
Earth Hour Day (26 March 2022)
Earth Hour is a worldwide movement organized by the World Wide Fund for Nature. It is held annually, encouraging individuals, communities, businesses, to turn off non-essential electric lights from 8:30 to 9:30 p.m. In addition, brands leverage the occasion to come up with innovative campaigns.
Emtech Digital (29 March 2022)
Emtech India organized by Mint and MIT Technology is an iconic platform where technology, business and culture come together. Primarily, this is an unmissable opportunity for startups and businesses to get photo-ops, event participation, and coverage.
April 2022
April Fool’s Day (1 April 2022)
As the name suggests, this is the day when people poke fun at each other through pranks. In the same manner, brands too can join in the fun by playing pranks on their consumers.
World Autism Day (2 April 2022)
This is an international day recognized by the United Nations encouraging member States to raise awareness about people with an autism spectrum disorder.
World Health day (7 April 2022)
World Health Day is a global health awareness day. Again, this is a great opportunity for campaigns based on the theme of health and earning media mileage.
National Public Relations Day (21 April 2022)
The objective behind designating April 21 as National Public Relations Day is to focus attention on public relations firms and professionals. April 21 is important for all PR firms and professionals.
Earth Day (22 April 2022)
Earth Day is an annual event celebrated around the world on April 22 to demonstrate support for environmental protection. On this day, news in the media centers around themes of environmental protection.
May 2022
World Press Freedom Day (3 May 2022)
The United Nations General Assembly declared May 3 to be World Press Freedom Day. It aims to raise awareness about the importance of freedom of the press and uphold the right to their freedom of expression. Consequently, media houses, publications, and content creators should leverage this opportunity to do their own PR.
Mother’s day (8 May 2022)
Mother’s Day celebrates the unmatchable and vital role of a mother. As a result, brands across the globe channel their creative powers and come out with amazing campaigns.
National Technology Day (11 May 2022)
National Technology Day celebrates the anniversary of the Pokhran Test which was held on 11th May 1998. Further, this day highlights the important role of science and technology in our lives. Again a great PR opportunity for tech startups.
June 2022
World Environment Day (5 June 2022)
This day is marked by the United Nations (UN) to create awareness about protecting the environment. For this purpose, a number of brands launch campaigns and initiatives championing the cause of the environment.
Father’s Day (21 June 2022)
This is a day celebrating fathers and their contributions. In short, brands whose target audience comprises fathers can do campaigns that celebrate fatherhood.
International Yoga Day (21 June 2022)
International Yoga Day celebrates yoga, the importance of fitness, and the numerous health benefits that arise from it. To this end, news revolves around expert tips on fitness and health-focused campaigns by brands.
Social Media Day (30 June 2022)
This is a day to celebrate social media platforms, that help brands interact with their brands.
July 2022
GST Day ( 1 July 2022)
GST day is a celebration of the government of India canceling many small taxes and introducing a common national tax for businesses. Not to mention, brands show their appreciation to the government and the country’s taxpayers on this day.
World Population Day (11 July 2022)
To bring focus on the rapidly rising population in the world, the UN introduced World Population Day. As a matter of fact, it is a great time for brands to show their concern through posts and pictures.
Kargil Victory Day (26 July 2022)
Kargil Victory Day remembers the Kargil Conflict held in 1999 between India and Pakistan. Moreover, this day draws on praise for the bravery of Indian soldiers and their families.
International Friendship Day (30 July 2022)
A day that celebrates the golden relationship of friends throughout the world. Additionally, brands launch many challenges, polls, competitions, etc in which people can participate with their friends.
August 2022
International Beer Day (7 August 2022)
International Beer Day appreciates all forms of beer produced around the world. Indeed, a good time for companies that sell beer to go creative and become active.
International Youth Day ( 12 August 2022)
This day celebrates around 2 million youth present in today’s world. Each year the UN outlines a new issue concerning the welfare of youth.
Independence Day ( 15 August 2022)
This day will mark 74 years of freedom from the British for India. That being the case, brand launches campaigns focus on celebrating the country and arousing patriotism through PR.
World Humanitarian Day (19 August 2022)
Humanitarian personnel who lost their lives serving humanitarian causes are remembered on this day. Subsequently, brands also show their appreciation and encourage people to participate in humanitarian acts.
Raksha Bandhan (11 August 2022)
Raksha Bandhan is a celebration of the bond between brothers and sisters. Therefore, brands start promoting their products as ideal gifts for Raksha Bandhan.
National Sports Day (29 August 2022)
Dedicated to Major Dhyan Chand, an excellent hockey player, India celebrates its national sports day. In addition, sports events sponsored by companies take place on this day.
Ganesh Chaturthi (30 August 2022)
The birth of Ganesha, the Hindu God associated with abundance and wisdom is celebrated on this day. As a matter of fact, a good time for new launches, etc. News around the celebration of this festival (especially in Maharashtra) spreads during this time.
September 2022
Teacher’s Day (5 September 2022)
Teacher’s day is an honor to all the teachers, celebrated in the memory of Dr. Sarvepalli Radhakrishnan. And of course, brands launch many campaigns that celebrate the role of teachers in the students’ lives.
International Day of Clean Air Day (7 September 2022)
Clean Air Day brings together communities to improve public understanding of air pollution. Due to declining air quality in Indian cities, pollution is a very important cause for brands to associate with. Invariably, news usually centers around awareness campaigns.
International Literacy Day (8 September 2022)
The importance of literacy is underlined on this day. Thus, brands focus on showing the power and need for literacy and the role it can play in the growth of a developing country like India.
National Engineer’s Day (15 September 2022)
Sir Mokshagundam Visvesvarayyaer was one of the greatest engineers of India and his birthday is now celebrated as the engineer’s day of India. In brief, brands use this day to target students and professionals working as engineers.
International Day for the Preservation of Ozone Layer (16 September 2022)
This day is a reminder that the depletion of the Ozone Layer. It is one of the biggest environmental concerns faced by the world today. And, brands do stories that focus on how pollution can be reduced in the world.
World Tourism Day (27 September 2022)
This day highlights the importance of tourism for countries’ economies and humans too. Hence, hotels, airlines, and other companies that profit from tourism are in the spotlight on this day.
Daughter’s Day (27 September 2022)
This day is a celebration of the bond between parents and their daughters. In view of this occasion, brands come out with many campaigns focusing on women.
World Heart day (29 September 2022)
World Heart Day raises awareness about heart problems and encourages people to get an early diagnosis through periodic testing.
October 2022
Durga Puja ( 1-5 October 2022)
Durga Puja is celebrated by paying homage to Hindu Goddess Durga. It is celebrated with much zeal in Eastern India. Owing to its gravity, this is a relevant time to do PR campaigns around women’s empowerment.
Gandhi Jayanti (2 October 2022)
India celebrates the birthday of Mahatma Gandhi by remembering his contributions. In particular, the media engages people on this day by getting them to discuss his teachings. And by all means, brands come with PR campaigns building on their values and message.
World Smile Day (2 October 2022)
Since 1999, this day is used to spread positivity. Many funny posts and questions are shared by brands on this day.
Dussehra (5 October 2022)
Inspired by the Hindu mythology Ramayana, this day is celebrated at the end of Navratri. Many brands use the message of victory of good over evil as part of their marketing strategy.
World Mental Health Day (10 October 2022)
This day raises awareness on mental health issues. Thus, encouraging people to remove the taboo surrounding it. In a similar fashion, brands celebrate people who have been through mental health issues.
International Day of the Girl Child (11 October 2022)
The girl child is put into focus on this day. On this day, issues regarding equal rights are put forward. Often, companies share their support for the increasing opportunities for girls.
World Food Day (16 October 2022)
The Food and Agriculture Organization of the United Nations was established on this day. Notably, food companies leverage this and conduct several activities surrounding the day.
Boss Day (16 October 2022)
This day is celebrated to appreciate bosses for their support to employees. In fact, it is a wonderful opportunity for brands to do humorous campaigns and PR stunts celebrating bosses. Furthermore, this is also an opportunity to do internal PR in organizations.
Diwali (24 October 2022)
Diwali is considered one of the biggest Hindu festivals. It is celebrated by lighting lamps, eating delicacies, and bursting crackers. Likewise, brands spread festivity by doing campaigns on spreading awareness about the harmful effects of crackers.
November 2022
World Diabetes Day (14 November 2022)
This day raises awareness about diabetes. Many events are held on this day to encourage the detection and prevention of diabetes.
Children’s Day (14 November 2022)
Celebrated on the birthday of India’s First Prime Minister Jawahar Lal Nehru. This day focuses on children’s rights and their future.
National Press Day (16 November 2022)
National Press Day is celebrated to mark the importance of good press in the country.
International Men’s Day (19 November 2022)
This day is celebrated to appreciate, honor and celebrate the men and the roles they play in the family and society. In other words, brands often come up with campaigns celebrating soldiers and fathers.
December 2022
World’s AIDS Day (1 December 2022)
This day raises awareness of AIDS and remembers those who lost their lives due to the condition. In all honesty, organizations share information about the prevention and control of HIV. With this intention, campaigns also focus on breaking the stigma against the victims and survivors.
National Pollution Day (2 December 2022)
This day focuses on the importance of adopting environment-friendly habits. Also, drawing lessons from the Bhopal Gas Tragedy. On this day, news centers around innovative products that reduce emissions.
International Day of the Disabled ( 3 December 2022)
This day promotes inclusiveness for the needs of disabled people and increases awareness about their situation.
Human Rights Day (10 December 2022)
Human Rights Day is celebrated to show unity for the protection of basic human rights and freedoms. Brands use this day to promote human rights.
World Energy Conservation Day (14 December 2022)
World Energy Conservation Day reminds the world of the importance of saving energy. This creates awareness before they deplete completely.
National Consumer Day (24 December 2022)
This day champions the cause of consumer rights. The news focuses on new practices that have a direct impact on consumer rights.
Christmas (25 December 2022)
Christmas is the biggest festival for Christians. It marks the birth of Jesus Christ. Many deals and discounts are offered by brands on this day. Articles and blogs on buying the perfect Christmas gift are shared on digital news and social media.
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