Effective marketing campaigns require careful planning. For that reason, a social media planning calendar allows you and your team to plan for upcoming holidays and marketing events well in advance. Planning a social media calendar is essential as social media’s popularity continues to grow. This tool helps schedule posts across various platforms and identify the best times for posting. While you may not capture daily events, you can track trends and patterns. The Social Media Calendar for 2024 in the US allows you to outline your yearly goals and strategically allocate platforms to support them.
Why is it important to have the Social Media Calendar 2024?
We all know just how crucial social media is for your brand, but here’s the exciting part – it can also be a fantastic way to supercharge your online presence! The more you post, the more followers you gain, and that means more eyes on your content. But wait, there’s more! The secret here is a social media calendar. And so it’s your dynamic tool to stay organized, ensuring you deliver the most thrilling and relevant content and campaigns to your eager audience. Get ready for an electrifying social media journey!
Now, without further ado, let’s jump into the Ultimate Social Media Calendar for 2024 for US:
Social Media Calendar for the US – January 2024
January 1, New Year’s Day
January 1st is a fresh start for you and your audience. Engage your audience by sharing your goals for the new year.
January 2, Science Fiction Day
Honoring writer Isaac Asimov, Science Fiction Day is celebrated by many science fiction fans around the world. You can build an engaging post around the same where you can ask your audience to comment about their favorite science innovations in the section which will help you in increasing the reach of your post.
January 5, National Bird Day
Birds are beautiful creatures; unfortunately, many species are taken from their natural habitat or even endangered.
January 11, Human Trafficking Awareness Day
The United States recognizes this day to raise awareness of human trafficking and slavery.
January 15, Martin Luther King Jr. Day (Third Monday in January)
In honor of Martin Luther King, take a day to volunteer or donate to a cause. Reel your audience in with conversational and educational posts.
January 18, Get to Know Your Customers Day (Third Thursday in Every Quarter)
It’s all about really getting to know your customers. Businesses connect more with their customers and clients face-to-face, over the phone, or online.
January 22, Chinese New Year
January 22, Community Manager Appreciation Day (Fourth Monday in January)
Community managers have a tough job! On Community Manager Appreciation Day, you can let them know how much their hard work means to you.
January 28, Data Privacy Day
Data Privacy Day is dedicated to raising awareness about online security best practices and education.
Social Media Calendar for the US – February 2024
February 1, National Girls and Women in Sports Day
This holiday is to debunk any stereotypes about women in sports. Recognized by institutions, teams, and organizations, this is a day to celebrate all the women in sports by supporting them and sharing their stories.
February 2, Groundhog Day
Groundhog Day is a condition of being stuck in a pattern of behavior. Thus, It’s a special day to predict what the spring will bring. Start a discussion on Twitter using hashtags.
February 4, World Cancer Day
World Cancer Day is all about preventing countless lives from being impacted by cancer. It’s a global call to raise awareness and nudge both governments and individuals to step up and take action against this disease.
February 6, Safer Internet Day
Safer Internet Day is globally celebrated to promote safer and more responsible use of Internet and digital technologies across the board. It’s curated by the network of European Safer Internet Centres.
February 7, National Send a Card to a Friend Day
The holiday was introduced to raise the popularity of sending physical mail – cards or letters – to your friends and loved ones.
February 8, National Boy Scouts Day
The holiday celebrates all the boys who are learning new skills and doing good deeds under the helm of the Boy Scouts of America.
February 9, National Pizza Day
Pizza isn’t just-food. It’s a love language. To those who understand the power of pizza, this day is a brilliant opportunity to collect all pizza lovers under one comment section.
February 11, National Inventors’ Day
The U.S. recognizes National Inventors’ Day to celebrate past and present inventors. It was first introduced in 1983 and marks the birthday of Thomas Edison.
February 11, Super Bowl LVII
The Super Bowl, the NFL’s championship game, is held in early February each year. It’s the culmination for football’s best teams, and also for the brands who have ads during the game.
February 13, World Radio Day
UNESCO introduced World Radio Day in 2011 to celebrate radio as an influential medium and a platform for democratic discourse.
February 14, Valentine’s Day
There are plenty of relationships and milestones that deserve celebration. Hence, brands can plan the order of posts in the lead up to February 14thand use #LoveFrom and #ValentinesDay.
February 19, Random Acts of Kindness Day
This unique day is ideal for doing something kind for people you know. In addition, you can build your content around motivating people to be more compassionate and kind towards each other.
February 20, Presidents’ Day (Third Monday in February)
It’s time to make your business great again. You can tailor your message for millennials by using political graphics (infographics, charts, memes).
February 21, International Mother Language Day
February 29, Rare disease day (Last day of feb)
Social Media Calendar for the US – March 2024
March 4, National Employee Appreciation Day (First Friday in March)
This is an opportunity for bosses and management to go out of their way to say thank you and show their workforce how much they are valued. Make sure to go the extra mile on this day, both in person and by posting about how vital your employees are.
March 8, International Women’s Day
This day celebrates women and their importance in the world. Brands can equally engage with their audience by highlighting the powerful women that society has seen over the years which will motivate young women and will inspire them to be one.
March 13 Mardi Gras (Varies Each Year)
Mardi Gras, or Fat Tuesday, is celebrated annually at the end of the Carnival season. The festival season varies from country to country, and local traditions are in place across the globe.
March 14, Pi Day
There are 3.14159265359…reasons to celebrate Pi Day.
March 15, World Consumer Rights Day
This day is celebrated to increase awareness about consumer rights around the world. Likewise, you can educate your audience to be aware consumers.
March 15, World Sleep Day
This is the exact trend spotting that will keep your social media game on track. There is no one who’ll ever complain about getting that extra 5 min of sleep, you can use this opportunity to create a funny post around this.
March 17, St. Patricks Day
Join the worldwide party and put on some green and share your story on Instagram! Use green and gold as your colors to bring a festive atmosphere to all your posts.
March 20, International Day of Happiness
The kind of problems that we all have seen in the past few years, we need to celebrate days like these just to remind people that our ultimate goal should just be to #behappy.
March 20, World Storytelling Day
As long as people have been on Earth, we have been telling stories to each other. This day recognizes and celebrates the great history of oral storytelling.
March 21, International Day for the Elimination of Racial Discrimination
Held annually on the anniversary of police murdering peaceful protestors in South Africa, the International Day for the Elimination of Racial Discrimination is recognized by the United Nations as an effort to help abolish racial laws and practices around the world.
March 30, Doctors’ Day
Use this day to show appreciation for the professionals who help bring us into the world and keep us alive while we’re here.
March 30 Earth Hour Day (Last Saturday of March)
Organized by the World Wildlife Fund, on Earth Hour Day, people are encouraged to turn off all non-essential electronics and lights in their homes from 8:30pm to 9:30pm as a way to show their commitment to helping the planet. You can take this even further with things like the #DanceForThePlanet challenge on TikTok.
March 31, International Transgender Day of Visibility
Social Media Calendar for the US – April 2024
April 1, April Fools’ Day
It’s time to bring out the prankster in you because today is your day to let loose. And brands are no exception, campaigns can be focused on practical jokes.
April 2, World Autism Awareness Day
Designated by the United Nations General Assembly in 2007, this day aims to increase awareness, understanding, and acceptance of people with autism. Normally, autism-friendly events and educational activities occur all month.
April 3, National Walking Day (First Wednesday in April)
People celebrate this day to encourage family, friends, and themselves to go out, stretch their legs, and walk. The American Heart Association sponsors this day to remind people about the health benefits of walking.
April 7, World Health Day
Founded by the World Health Organization (WHO), this day celebrates the hard work of doctors, nurses, midwives, and healthcare workers worldwide.
April 10, National Siblings Day
Whether you love them or hate them, it’s time to show your appreciation for your siblings by spending time together or posting embarrassing photos of each other on social.
April 11, National Pet Day
Show more love to your fur babies on this special day. Founded by animal welfare advocate Colleen Paige in 2006, Colleen created this day not only to celebrate the joy that pets bring but to raise awareness of many animals in shelters waiting for new forever homes.
April 18, National Tax Day
Tax Day sparks more headaches than joy for Americans. Americans have to inform the Internal Revenue Service (IRS) of all income that they received in the previous fiscal year.
April 18, Get to Know Your Customers Day (Third Thursday of Every Quarter)
It happens annually on the third Thursday of each quarter, and it’s all about really getting to know your customers. Businesses connect more with their customers and clients face-to-face, over the phone, or online.
April 19, National Stress Awareness Day
There’s no surprise that this holiday takes place the following workday after National Tax Day. Americans use this holiday to raise awareness about the health effects caused by stress and to promote self-care methods.
April 19, National Wear Your Pajamas to Work Day
It’s a fun, quirky day to roll out of bed and go straight to work. This holiday always falls on the weekday after Tax Day because having a casual day at work is the perfect way to recover.
April 22, Earth Day
Earth Day is a great way to get your company’s name out there. Talk about how you’re helping to make a difference.
April 23, World Book Day
Created by UNESCO as a worldwide celebration of books and reading, this holiday is commemorated in over 100 countries worldwide.
April 25, World Malaria Day
This day brings international awareness about one of the most deadly diseases in the world. Bringing more awareness will allow for more funding for malaria prevention and control.
April 29, International Dance Day
If dancing is your passion, this is your day. Dance teams and organizations worldwide use this day to raise awareness about the value of the performing arts to governments, politicians, and institutions.
Social Media Calendar for the US – May 2024
May 1, May Day
This month starts strong with International Workers Day, also referred to as May Day. In fact, this day should definitely be one of the most important in your social media calendar as it’s a day of commemoration of the labor movement, its struggles, and its wins.
May 3, World Press Freedom Day
May 4, Star Wars Day
This day celebrates the famous sci-fi franchise Star Wars, which has thousands of fans around the world. It being a big franchise, with one post you can target a larger set of audiences.
May 4, International Firefighters Day
May 4th marks the day the world chose to commemorate the memory of firefighters. The decision was made after the tragic Australian bushfires that claimed the lives of five firefighters in 1999.
May 5, Cinco de Mayo
This colorful celebration commemorates the Mexican Army’s victory over the French Empire at the Battle of Puebla on May 5, 1862. It is also known for copious amounts of fun, tacos, and tequila.
May 5, Space Day (First Friday in May)
Not to be mistaken with the International Day of Human Space Flight, Space Day is celebrated in North America to mark the most extraordinary of humankind’s achievements – its steps towards becoming a space-venturing species. The day is celebrated to promote math, science, technology, and engineering education in young people overall.
May 7, World Asthma Day (First Tuesday in May)
This day was institutionalized to bring attention to asthma illnesses and care around the world.
May 12, International Nurses Day
This day celebrates the immense gratitude we have for the contributions that nurses make to the world.
May 12, Mother’s Day (Second Sunday in May)
Let’s celebrate moms, and make sure they know we appreciate everything they do for us. Appeal to your audiences’ emotions by including a photo showing the user’s special relationship with their mother.
May 15, International Day of Families
A globalized man has a very small tribe, but it’s important to celebrate it nonetheless. Uniquely, this day reminds us to appreciate those we take most for granted, yes that’s right – our families.
May 16, Love a Tree Day
This day encourages us to care for and plant trees to protect our environment from carbon emissions. Go plant one!
May 17, International Day Against Homophobia and Transphobia
May 31, World No Tobacco Day
Social Media Calendar for the US – June 2024
*Pride Month*
Show that you care by elevating LGBTQ+ awareness during Pride Month
June 1, Global Day of Parents
Created by the United Nations, June 1 is a day to show appreciation for all parents worldwide.
June 1, International Children’s Day
June 2 National Cancer Survivors Day (First Sunday of June)
In celebration and support, National Cancer Survivors Day is a yearly event held by many communities.
June 5, World Environment Day
This day is marked by the United Nations (UN) to create awareness about protecting the environment. Therefore, a number of brands launch campaigns and initiatives championing the cause of the environment.
June 6, National Higher Education Day
To spread awareness, this day aims to promote and educate people about the higher education path and the future they can expect from successful study.
June 14, World Blood Donor Day
This day helps to raise awareness for the two most important sides of the blood donor process: the need for safe blood and a thank you to blood donors for their life-saving gifts.
June 14, National Flag Day
This celebration dates back to 1777, when the U.S. approved the design for its first national flag. Although it’s not a federal holiday, Pennsylvania celebrates it as a state holiday.
June 16, Father’s Day (Third Sunday of June)
The best way to show Dad how much we care is a nice gift, a hug, or making it to his party on time. Hence, brands can write copies that are personal and nostalgic.
June 20, World Refugee Day
The United Nations designated this international day to raise awareness about refugees from around the world. It celebrates not only the support they may require, but also the strength and courage of the communities affected by global issues.
June 21, National Selfie Day
Time to get creative! Thanks to the global popularity of selfies, National Selfie Day was created to celebrate the medium and for people to take and share their favorite snaps.
June 21, World Music Day
Go ahead and sing outside your shower today! This day encourages people to play music in public. Brands can engage “melophiles” and bathroom singers with fun music trivia today.
June 30, World Social Media Day
It saves us from boring lectures and awkward conversations. Yes, it even lets you be vain now and then. How can we not celebrate this constant companion?
Social Media Calendar for the US – July 2024
July 1, International Joke Day
The joke should literally be on you on this day!
July 2, World UFO Day
July 4, Independence Day
Marketing on the 4th of July is a staple for many brands. If you can hit the holiday sales beat, be sure to do so. It’s a time to celebrate America and what it stands for use this to tell stories about where you’re from and convey your brand’s values.
July 7, World Chocolate Day
Celebrate the best invention in the world! Chocoholics can feel free to binge guilt-free, but only if you promise to share!
July 15, Give Something Away Day
In case you didn’t know, there’s a Give Something Away Day in July. Needless to say that giveaways are a must on that day. Get creative and offer your audience some special treats.
July 16, National Ice Cream Day (Third Sunday in July)
July 17, World Emoji Day
Can you text without emojis for a day? Come on we dare you to try! In the world of text messages, emojis have saved us from losing the ability to express emotions. Not to mention, brands can get innovative and communicate only with emojis.
July 18, Get to Know Your Customers Day (Third Thursday of every quarter)
July 28, World Hepatitis Day
This day raises global awareness for and encourages prevention, testing, and treatment for the group of infectious diseases that affects more than 300 million people.
July 30, International Day of Friendship
Is the office gloomy today? Maybe because your lunch buddy is on leave. Friendships make the mundane more special, and so do some brands on this day.
Social Media Calendar for the US – August 2024
August 1 National Girlfriend Day
August 4, International Beer Day (First Friday in August)
Created in 2007, this is a day to sit back, crack open a cold one, and enjoy your favorite version of this adult beverage.
August 12, International Youth Day
IYD is an awareness day designated by the United Nations to remind us to enable youth to contribute to the fullest of their great potential. Celebrate young people’s actions, initiatives, voices, and engagement during International Youth Day.
August 15, National Relaxation Day
August 19, World Photography Day
Photos, pictures, and images are used by billions of people all around the world. On World Photography Day, all photophiles celebrate their passion by revealing the soul of their photos taken.
August 20, National Lemonade Day
National Lemonade Day helps children to run their own business for a day – a lemonade stand. Having fun selling lemonade supports their soft skills development by communicating with their customers and improves their financial literacy.
August 21, World Entrepreneurs Day
World Entrepreneurs Day celebrates those who’ve built an empire from scratch.
August 26, Women’s Equality Day
Women’s Equality Day commemorates the historical moment in 1920 when a proclamation granting American women the constitutional right to vote was signed. It reminds us of the importance of providing equal opportunities in education and employment. Pay a tribute to all females who have made a difference.
Social Media Calendar for the US – September 2024
September 2 Labor Day (First Monday of September)
To stand out from other brands, shift the focus from profits to the appreciation of American workers. Create opportunities for your followers to contribute to the conversation.
September 3, World Beard Day (First Saturday in September)
Facial hair aficionados have been celebrating this day since 2010.
September 4, World Sexual Health Day
Managed by the World Association for Sexual Health, this day celebrates human sexuality as part of a healthy lifestyle and promotes sexual rights throughout the world.
September 5, International Day of Charity
The International Day of Charity recognizes the fundamental and crucial role that charity and donation have played historically in aiding and alleviating humanitarian crises.
September 6, National Read a Book Day
As many of us live busy lives and find less time for reading as we grow older, this day helps remind us of the importance and many benefits of reading for recreation rather than work.
September 8, International Literacy Day
UNESCO deemed September 8 International Literacy Day to bring awareness to the importance of literacy within communities, and the need for sustained initiatives to help groups and countries that suffer from low literacy rates.
September 8, 👵👴 National Grandparents Day (First Sunday after Labour Day)
Recognized in various countries worldwide, National Grandparents Day celebrates the bond between grandparents and their grandchildren.
September 10, World Suicide Prevention Day
The International Association for Suicide Prevention and the World Health Organization lead the observance of this day that highlights statistics to bring awareness and works to help prevent suicides worldwide.
September 11, National Day of Service and Remembrance
September 12, National Video Games Day
Whether you love crushing candy or are a battle strategist, today we celebrate your first love.
September 13, Stand Up to Cancer Day (Second Friday in September)
September 21, International Day of Peace
Also known as world peace day, this day remembers those who fought for peace and ending the conflict.
September 27, World Tourism Day
With the rising expansion in tourism around the world which contributes greatly to the economy, the UN declared World Tourism Day.
September 28 National Women’s Health and Fitness Day (Last Wednesday of September)
September 29 National Coffee Day
Social Media Calendar for the US – October 2024
October 1, International Coffee Day
Are you one of those people who can’t start their day without coffee? Then this is the day for you!
October 1, World Vegetarian Day
Vegetarianism offers many health and environmental benefits. It’s exactly why the American Vegetarian society created World Vegetarian Day so that the “life-enhancing possibilities” of this lifestyle could be recognized.
October 3, National Techies Day
October 4, World Smile Day (First Friday in October)
World Smile Day is exactly as it sounds: a day to promote cheer. This can be done through compliments, random acts of kindness, and more! Every month could benefit from including more holidays like this.
October 7, World Habitat Day (First Monday in October)
October 10 World Mental Health Day
World Mental Health Day sheds light on mental health and wellbeing. As a company, you can celebrate by providing your employees a day off, access to counseling, or subscriptions to apps like Headspace.
October 11, International Day of the Girl
Established by the WHO, the International Day of the Girl recognizes universal struggles along with the power and potential that girls harness.
October 16, World Food Day
No one should go hungry any day. On World Food Day, countries and people around the world reflect on how they can provide essential resources like food to people so no one will go hungry.
October 17 Get to Know Your Customers Day (Third Thursday of October)
October 21, National Reptile Awareness Day
National Reptile Awareness Day is not only intended to recognize the various species throughout the world. It’s also a day of education and awareness so people can better conserve and protect reptiles in a world we share together.
October 24, United Nations Day
On October 24, 1945, the United Nations was founded. This day marks that historical milestone.
Social Media Calendar for the US – November 2024
November 1, World Vegan Day
Vegans are people who consume a plant-based diet and do not support animal cruelty of any kind. On this day of honoring vegans, food brands post about vegan-friendly options.
November 8, National Cappuccino Day
National Cappuccino Day is the perfect occasion to enjoy that perfect creamy cuppa. Cappuccino is an Italian coffee drink that’s prepared with espresso, hot milk, and milk foam. Based on the Italian traditions, cappuccinos should only be served until noon.
November 8, Science, Technology, Engineering, and Medicine (STEM) Day
National STEM Day celebrates science, technology, engineering, and medicine education within the United States.
November 13, World Kindness Day
World Kindness day celebrates encouraging kindness and also sharing among people
November 15, America Recycles Day
Each year, America Recycles Day is used to continue the conversation about the importance of recycling, reducing waste, and purchasing recycled products.
November 17, International Students Day
Though celebrated on different days depending on the region, International Students Day is a university celebration of students coming from all over the world to study together. It was initially held to commemorate the day that Nazi troops stormed Czech universities and sent many students to concentration camps.
November 19, International Men’s Day
On International Men’s Day, people worldwide are encouraged to celebrate and appreciate the men in their lives. It highlights the well-being of men as well as the positive role models around us.
November 19, National Entrepreneurs Day (Third Tuesday of November)
November 20, World Children’s Day
Previously known as Universal Children’s Day, World Children’s Day was first introduced in 1954 by the U.N. to improve children’s welfare and promote international togetherness.
November 28, Thanksgiving (Fourth Thursday in November)
It’s Thanksgiving Day, a holiday where we celebrate the Pilgrims and Native People. It’s a day to reflect on our blessings and to give thanks. When posting about thanksgiving, always mention ‘shopping’ and ‘holiday deals’.
November 29, Black Friday (Fourth Friday in November)
The days after Thanksgiving means, to many people, that Black Friday is right around the corner. There are simply too many different Black Friday ideas which you can take to your social media. For now, let’s just say that a good discount would do.
November 30, Small Business Saturday (Last Saturday in November)
Social Media Calendar for the US – December 2024
December 1, World AIDS Day
This day raises awareness about the disease and mourns those who lost lives due to it. Brands can participate in the dialogue by posting creatives on ways to prevent and detect AIDS.
December 2, Cyber Monday (Monday following Thanksgiving)
December 3, International Day of Persons with Disabilities
This day promotes the inclusion of disabled people in all spheres of life and makes opportunities more accessible to them. Brands can show their interest in the welfare of disabled people either online or through on-ground activations.
December 4, National Cookie Day
December 10, International Human Rights Day
The 10th of December is dedicated to all humans on the planet. It’s Human Rights Day. Let’s spend a day highlighting the importance of owning our own lives and validating our rights as human beings.
December 10, International Animal Rights Day
Created in 1998, Animal Rights Day is about advocating for the ethical and fair treatment of animals, because they can’t always stand up for themselves.
December 10, Nobel Prize Day
December 13, National Salesperson Day (Second Friday in December)
Take a moment on this day to say thank you or show appreciation for the people who help you in stores everywhere.
December 25, Christmas Day
Christmas Day is the favorite day of the year for many people across the planet. Although you’ve probably started sharing Christmas content earlier in the year, on this day, you’ll need to make sure that your content screams Merry Christmas.
December 31, New Year’s Eve
The last day of December means one thing. It’s New Year’s Eve and you need to make festive content to celebrate a year ending and another one commencing soon.
That’s the end of our Ultimate Social Media Calendar for 2024 for the US.
Check out our Ultimate Social Media Calendar for 2024 for India
Also, Check out PR Calendars for 2023
The Ultimate PR Calendar for the US for 2024
The Ultimate PR Calendar for India for 2024