March 22, 2024 3 minutes read

What is the Best Time for Sending Your Pitches to Reporters?

In the competitive landscape of media outreach, timing can make all the difference between your pitch being noticed or lost in the shuffle.
At Wizikey, we understand the critical role timing plays in pitch success, and we’ve delved deep into data analytics, specifically heatmaps, to uncover the optimal times for sending pitches. Let’s explore how deciphering the best time to send a pitch to the reporters can significantly impact your outreach strategies.

Why is it Important to Send Pitches at the Right Time?

When it comes to pitching your ideas, stories, products, or services to journalists, reporters, and influencers, timing is paramount. The goal is to capture their attention when they are most receptive, increasing the chances of engagement and coverage. By analyzing vast datasets and open rates, we can pinpoint specific time slots that yield higher response rates, maximizing the effectiveness of your pitches.

Decoding Insights From Wizikey

Using data collected from pitches sent via Wizikey to journalists from November to January, our analysis uncovered specific time slots that displayed remarkably high open rates.

We have specifically analyzed data from pitches with a minimum of 100 deliveries and openings, in three months duration, to draw meaningful conclusions, excluding cases where data is too limited to make significant inferences. 

  • Pitches sent on Tuesdays achieved an average open rate of 25%, making it an optimal day for outreach as compared to the other days.
  • Typically, the time slot between 10:30 AM to 12:30 PM IST, showing a significantly higher open rate, before lunch, is also regarded as an optimal period for sending pitches
  • Post an afternoon break, the open rates were typically risen between 3:30 PM and 4:30 PM

Similarly, for the month of March, having considered instances where the number of pitches delivered and opened were at least 30, we identified the peak engagement time as 3:00 PM to 4:00 PM IST, based on the observed 44% open rate
We may also conclude that with an average open rate of 35% between 10:00 AM to 1:00 PM (in the first half) of a working day, the engagement is generally higher as compared to the second working half of the day post lunch. Now you know what can be the best time for you to send out pitches!

How Can Your Pitches be Planned Strategically?

Armed with these insights, you can strategically schedule your pitches during these high-engagement time slots to optimize visibility and response rates. Here’s how you can leverage this information effectively:

  • Plan Ahead: Use the heatmap data to plan your pitching schedule in advance. Allocate your pitches to coincide with the identified peak times for maximum impact.
  • Tailor Your Content: Craft your pitches thoughtfully, aligning them with the interests and preferences of your target recipients. A well-timed and relevant pitch stands out amidst the influx of emails.
  • Monitor and Iterate: Continuously monitor the performance of your pitches based on timing. Analyze open rates and adjust your strategy as needed to fine-tune your outreach approach.

Leveraging Wizikey’s Insights

At Wizikey, we’re committed to empowering our users with actionable insights to enhance their media engagement strategies. The upcoming integration of heatmap data into the Wizikey ‘Engage’ section will provide real-time recommendations, ensuring that you make informed decisions about when to send your pitches for optimal results.

Final Thoughts

In the dynamic realm of media outreach, timing can be a game-changer.
By leveraging data-driven insights and strategic planning, you can elevate your pitch’s success rate and secure valuable media coverage. Stay tuned for the rollout of our enhanced features at Wizikey, designed to revolutionize your pitching experience and amplify your outreach impact like never before!