Smartphones saw it all in 2019 – but who were the biggest newsmakers? Read on to know who made the most news in Smartphones in India in 2019. Wizikey Top Newsmakers 2019 is driven by data from a year of Indian news, analyzed by Wizikey using its AI and ML-based technology.
The most common theme for all big players was either about their new product launches or the changes that they made in their platforms – be it technical or otherwise. Overall, the companies took the innovation route to continue market dominance.
With all competitors trying to consolidate their market share in the country with more and more advertising and media attention, the race to the top was extremely close. The top 5 Newsmakers in the category were:
- Xiaomi
- Apple
- Samsung
- One Plus
- Oppo
Apple
The most recognizable smartphone brand was unsurprisingly the one that created the most amount of News in the category. 2019 was a year of consolidation for the tech giants revisited many of its policies and security certificates.
While their Annual product launch event in September, where they launched their new line of iPhones (iPhone 11, iPhone 11 pro and iPhone 11 Pro Max), made the most amount of headlines for them, their campaign on privacy policies and couple of high profile acquisitions also made sure that they create constant buzz in the Media. Apple made news on New launches, Strategic acquisition and Privacy policies.
Samsung
The Korean tech giant, Samsung had many note-worthy smartphone launches in 2019. Ranging from entry-level budget phones in the A series to the S10 and Note10 launches to compete with Apple’s latest offerings, smartphones kept Samsung in the news throughout the year.
Launch of the latest S series phones amassed the most coverage for the brand in the year followed by the Note 10 launch. Samsung made news on New Launches, Festive sales and Product feature rumours.
OnePlus
The Chinese giant-killers, OnePlus had an awesome year in the limelight. Kicking off 2019 by being crowned the best selling premium smartphone of 2018, the company only reached new heights throughout the year. The numerous design leaks of OnePlus 7 did not affect the phone’s sales which were made evident with OnePlus’ record-breaking sales during the festive season sales.
OnePlus was ahead of the competition in terms of the variety of news generated thanks to their tie-up with Sacred Games and the OnePlus Music Festival. Buzzwords for OnePlus are New Launches, Festive sales and Product feature rumours.
Oppo
Oppo is yet another Chinese smartphone manufacturer that made the most number of news in 2019. Although the brand lost out to Byju’s for sponsoring the Indian cricket team, they did well overall thanks to their phone launches and their superior selfie cameras. The festive season, like for many manufacturers, was a gold mine for Oppo and so was their tie-up with PUBG in terms of the visibility they were able to generate. Oppo made news on the buzzwords New Launches, Festive sales and Product feature rumours.