In the fast-paced world of public relations and media monitoring, understanding how your brand is performing across various media outlets is crucial. Wizikey’s News Score is a proprietary algorithm designed to give you a comprehensive view of your brand’s media presence. Here’s a simple breakdown of how it’s calculated and what it means for your brand.
What is News Score?
The News Score is a metric developed by Wizikey to evaluate your brand’s visibility in the media. It considers four key metrics and assigns an overall score out of 100. This score helps you gauge the effectiveness of your PR efforts and understand your brand’s media footprint.
The Four Key Metrics
- News Volume of the Brand: This metric counts the total number of news articles mentioning your brand. More mentions indicate higher visibility and contribute positively to your News Score.
- Headline Mentions of the Brand: Headlines are crucial as they capture readers’ attention immediately. This metric measures how often your brand is mentioned in the headlines of news articles, signifying prominent coverage.
- Unique Number of Publications Writing About the Brand: This metric assesses the diversity of your media coverage. The more unique publications that write about your brand, the wider your reach and influence across different media outlets.
- Total Reach Received via Mentions of the Brand:Reach indicates the potential audience size exposed to your brand through media mentions. This metric aggregates the audience size of all publications mentioning your brand, reflecting the overall impact of your media coverage.
How the Score is Calculated
Each of these metrics is assigned equal weightage, contributing 25% to the overall News Score. By evaluating each parameter out of 100, we ensure a balanced assessment of your brand’s media presence.
The Logarithmic Nature of News Score
One of the unique aspects of the News Score is its logarithmic increment. This means that as your News Score increases, it becomes progressively more challenging to achieve higher scores. Here’s an example to illustrate this:
- Moving from 5 to 10: Suppose you need 3 news mentions to move your News Score from 5 to 10.
- Moving from 10 to 15: To increase your score from 10 to 15, you might need 10 additional mentions.
This logarithmic scale ensures that the score reflects significant efforts and achievements, particularly at higher levels. It acknowledges that increasing media visibility becomes tougher as you reach higher saturation.
Why It Matters
The News Score is not just a number; it’s a powerful tool to:
- Measure Media Performance: Understand how well your PR strategies are working.
- Benchmark Against Competitors: Compare your brand’s media presence with competitors.
- Guide Strategic Decisions: Make informed decisions to enhance your media coverage and visibility.
By using the News Score, PR professionals can save time and effort, focusing on strategic activities that drive meaningful results.
Wizikey’s News Score provides a clear, quantifiable measure of your brand’s media presence. By understanding and leveraging this score, you can optimize your PR efforts, achieve better media coverage, and ultimately, build a stronger brand.