Showcasing the impact and return on investment (ROI) of effective communications has been a major peeve for most people in marketing, as it has been more difficult to track than the benefits of other tactics, like advertising. One of the most effective ways to determine the effectiveness of your communications efforts is to measure the amount of traffic your website receives before and after launching a campaign. However, the lack of integration of different tools and multiple data sources makes it a time-consuming process, coupled with overdependence on spreadsheets.
In a game-changing move, Wizikey announced the launch of Google Analytics integration within our platform via a new metric ‘Traffic Insights,’ to help you understand the traffic your communication efforts are driving to your company site. Now in addition to monitoring and managing all of your campaigns from Wizikey, you will be able to measure the outcome and impact of your communications efforts in one single platform. This new feature will help you comprehend how each article impacts your brand.
How to get started
If you have created a workspace and project, go to the Traffic Insights tab.
To get traffic insights instantly, you’ll need to integrate your Google Analytics account.
Once you integrate your Google Analytics account, you will get insightful breakdowns of users from Analytics Insights. You can select the time period you want to track and measure; you can also download the chart to showcase the impact created.
Users and news of your brand
This metric provides you with detailed information on the total number of news published and the total number of users browsing your website in a particular month or day or week.
Organic traffic of your brand
This is a helpful metric that allows you to look at the organic traffic to your site in a particular month or day or week. This allows you to see how your communication efforts are impacting traffic to your site.
Referral traffic of your brand
This metric will display the referral traffic to your site. It is useful in understanding the traffic flowing from differnt channels.
To find the source of your referrals, head to the Referrals tab on your top right-hand side. You can search and filter by time period and source.
With the ability to track your traffic trends graphically and quickly, Traffic Insights allows you to visualize your campaign’s performance in terms of traffic, helping you align your topline marketing goals with your bottom line results. If you would like to know more, click here.