Let’s look at Data in PR and Comms from the eyes of an entrepreneur, Prasad from Cogos technologies. He talks about the impact of PR in businesses and how it builds credibility.

Here is his story:

0:08 we’ve been working Wizikey okay from almost since the beginning and we love it of course as an entrepreneur, the days all days are not the same, so but the energy is the same and we love this journey more because of you know the interactions and learnings we have than just being and something you’re just learning through the journey is great.
0:41 We have been in a logistics place, we started off with one city today, we’re in more than 300 plus cities in the country, almost covering 25 states.
0:51 In fact this festive season, I believe we have touched every state in the country and the logistics play especially for the B2B enterprise side has been growing and post covid it has come back in fact bounced back much more and we are happy to sell all kinds of commerce with the e commerce, social commerce along with that the traditional, you know, manufacturing, textiles, pharmaceuticals, even the heavy industries recently we started with heavy industries actually and and being a city logistics player, we get an opportunity to make an impact to very marginalized community because these truck drivers and others are you know just independent owner drivers and entrepreneurs and they go through a law sort of hardship and we are bringing sustainability by offering electric vehicle variants and it’s not just replacing the disease, you know, it’s a complete change management because in here you have to make sure that you get the right capacity right charging network right and also the right route and delivery options and the team has to be trained.
2:11 So we have been doing our part of it to bring sustainable transport to the country and we are complete with the whole kinds of making India programs.
2:21 So yeah, the journey has been great.
2:24 You know, we are we were able to do two acquisitions and recently we acquired the portals FMCG business and we are able to $100 strong today, and, how to actually continue this and make it the largest city logistics player in the country and take over in other countries too.
2:51 I know PR is quite powerful and it all depends on how you play around it.
2:56 What we see is to give a right message about the company, right message about the product we do as well as, you know, get into the right industry.
3:07 Right?
3:07 So this is where we focus more and, yeah, pr specifically when it comes to investors and others that becomes, you know, Yeah, I have read about this organization and it’s very credible, Right?
3:22 So, this credibility is what actually brings into the, into the forum on the business perspective.
3:28 I, of course it’s a different type of pr we need to do.
3:33 But however, today we are focused mainly on to getting onto the right messaging about the both on the initiatives, what logos takes up as well as the product and market based.
3:46 So, yeah, I mean, being a B2B space, right?
3:55 definitely these are much more educated customers okay.
4:00 As an enterprise?
4:01 And we definitely try to look in different trends which are happening in the industry and that’s where data comes into play, right?
4:11 We check out all the latest bus which is and see if we’re making rightful impact and try to choose a journalist or publication which we could, you know, meet and reach out and I do have help, you know, have some people in the house which actually hope to help me out in this journey.
4:31 And that’s how we try to get the right coverage.
4:40 I would do the best example plays our acquisition, right?
4:45 So we the purpose of that getting onto the PR is just not so that we acquired something, it’s not gonna show up, but it also to show to the industry that there is continued, it’s not like, you know, Porter has vacated and what happen to the business, right?
5:01 So we took it as an integrated campaign.
5:05 We went on to work along with voters to have a kind of a joint press release.
5:10 And similarly, we did it on our side on a couple of stories to find out, you know, which journalists discovering the FMCG.
5:22 As well as the challenges around the city largest states, but the market and it gave us great results because we reached out by many of the other you know, FMCG companies as well as interestingly, there are many companies who reached out to us asking if we are interested to take out their business.
5:43 So one acquisition leading to the other, right?
5:47 of course we had a few fruitful conversations.
5:50 We are looking forward.
5:51 If everything goes well, we will, will probably take over more.
5:55 But the intent here was to get the message clear that co-host is here to stay.
6:03 It’s actually going on a big task and making huge updates and upgrades in the industry.
6:12 And we have actually taken over, you know, from a respectful company porter and we’re having a continuity of business and that this was the more major target we went on to, you know, to create this campaign apart from the press release and did, you know, stories around that and that definitely did help us to pass the message in the market.
6:42 I, I don’t have a magical metric yet to be honest.
6:45 But I’m definitely looking at, as I said, you know what the competition is looking at, who is writing, what, what’s the story which is coming out in the industry.
6:54 Right.
6:54 So those would be the interesting things we would look at and the scores of the, that’s the metric I see.
7:01 And apart from that, you know, also the, what are the trends, which is happening?
7:06 That’s one of the data points we look at.
7:14 So I, as I said before, I don’t know if it’s a magic method but it’s a kind of a wish because data you know helps is not able to help us to identify the story opportunity.
7:25 Okay.
7:25 Which because but we know if the journalist has already covered that definitely they would not cover it again.
7:31 So where else we will find out this opportunity is something that will be great and amazing rather than reaching out figuring it out for a very long time.
7:40 So that will definitely help from the data point.
7:44 But yes data does help us as it was in the industry range computation and all that.
7:50 Yeah I mean any anybody who has a witch to be an entrepreneur, I tell you I tell only one thing just you know get on to not just thinking start acting on it right?
8:09 If you have an idea and you think that this is the idea for the market and you have enough confidence and data to it just go into it and start selling it.
8:20 You know that’s the only way you you get to know there is real interest in the market.
8:25 It should not be sitting in the main in the brain but it has to get into the market.
8:29 So I would say that you know if they’re a product don’t get into deep into creating the product and then try to find out the market but just make an MVP
8:40 Make a your markup.
8:42 If you want to just show that it’s not just, you know, just trying on the paper should be good enough and start selling it out.
8:48 If there are people enough, buying into your idea and ready to actually give you business nothing like it, funds will automatically flow to you.